Market Strategies Ratings Demonstrate Customer Advocacy, Market Support
CPS Energy ranked 1st as the Most Trusted Brand for a combined (electric & gas) utility in the US Southern Region. Nationally relative to Brand Trust, the San Antonio utility also ranked in the top ten for combination utilities according to the Cogent ReportsTM study from Market Strategies International (MSI). The study was based on over 50,000 customer interviews.
“Our high ranking is a direct reflection of our dedicated employees’ actions and commitments, especially as they relate to our People First initiative,” said President & CEO Paula Gold-Williams. “Through our People First focus, we ensure that all of our customers receive high quality service. We feel that we are connected to all of our customers, and know that we wouldn’t get these high brand scores if our employees weren’t living our brand commitment and People First philosophy.”
According to MSI, the utilities that earn the Most Trusted Brand designation experience a 27 percent increase in positive customer comments over their industry peers.
“We are pleased to designate CPS Energy as a Most Trusted Brand. Earning this award is a testament to their dedication to honest relationships with their customers,” said Chris Oberle, senior vice president, Market Strategies. “CPS Energy posted the highest level of Brand Trust among its utility peers and performed particularly well on Customer Focus, Community Support and Environmental Dedication factors.”
Gold-Williams noted that besides the enhanced customer experience focus, the utility also places a significant effort on forward thinking, especially in the areas of future generation and new technology on the grid.
“That allows us to have one of the most cost-efficient and reliable systems, while we are constantly reducing emissions and developing new solutions to help our customers. It’s what our customers want and it positions San Antonio for future economic growth,” she said.
CPS Energy is celebrating its 75th year of City of San Antonio ownership. Established in 1860, we are the nation’s largest municipally-owned natural gas and electric company, providing safe and affordable service to 804,000 electric and 343,000 natural gas customers in Greater San Antonio. With our AA+ credit rating, one of the best in the industry, we offer best in class reliability and some of the lowest rates among the top 10 largest U.S. cities. We recognize our role as a community partner and are continuously focused on job creation, economic development and educational investment. Powered by our people, our investment in the community is demonstrated through our employees’ generosity in giving $1.1 million to United Way. We are also committed to investing in clean energy. CPS Energy is among the top public power wind energy buyers in the nation and number one in Texas for solar generation. For more information, visit newsroom.cpsenergy.com